Image search optimization done by our Chicago Search Engine Optimization Company includes a type of SEO (search engine optimization) focusing on targeting certain keywords for image searches. The strategy assists various web pages place higher upon SERPs (search engine results pages) for images, aiding to boost page rank for the primary website. Most sites also will target keywords via image searches in addition to regular searches in order to attract new traffic who may click advertisements, buy products, or boost revenue in additional ways. Sites using image search optimization often will involve high-resolution images, relevant image file names, appropriate descriptions, and captions, and surrounding text which complements an image.
Image naming
One component of this type of search engine optimization is image naming. Sites curious about moving up within search results often will strategically name their images in order to match searchable keywords. Often this includes removing the numbers and letters usually assigned to images by image software or cameras then replacing them with relevant phrases and words.
Search engines can’t distinguish individual terms if they’re placed together without any dividers or spaces. As spaces can’t exist in Internet file names, words must be separated by underscores or hyphens to permit for correct search engine optimization. The chosen words must both fit the image and try to match targeted keywords which commonly are searched or that apply to the remainder of the site. Image resolution and quality also is a consideration, and varied image resolutions and higher quality images receive more clout with search engines.
Descriptions and captions
Also, captions and descriptions are helpful in putting an image inside the search results. The alt attribute that shows a description to visitors who mouse over the image, must have the related keywords or targeted keyword. This space is an additional chance to use image search optimization, yet it must stay coherent, helpful to the site visitors, and relevant to a site as a whole. Also, captions may offer more details to readers while involving relevant keywords.
Text surrounding image
An additional chance for image search optimization done by our Chicago Search Engine Optimization Company will lie in the text surrounding the image. Some keywords inside the text which match up with the alt description and image naming could assist in raising an image in the search engine results pages. Like other type of search engine optimization, targeted keyword phrases just have to occur a couple of times inside the text, description, and image name. Not just will this decrease the opportunity that search engines are going to mark the page as spam because of an overabundance of keywords, it also will boost relevance to the readers, and increase the likelihood that they’ll revisit the web page.
