As a conference or event planner or organizer you know that getting people excited about an event and getting them to actually commit to coming is a major concern. By using a mobile meeting app you can provide attendees that are registered as well as those that are interested in your conference with information that will help them to see how valuable your event will be to them on a personal level.
The problem with traditional types of marketing for events, which has typically included save the date flyers and emails followed by event brochures and email attachments, is that they are costly and ineffective. Printed materials are costly to design, print and mail and emails with attachments are easy to delete without even giving them a second thought.
Using a mobile meeting app allows you to choose the app, choose the features and also choose what type of information you want to provide to registered participants and those that may be curious or interested but not yet committed to attend.
Provide Speaker Information
Listing names of speakers and very brief bio is all that is possible on most brochures and flyers. It is also all that comes through with an email attachment that may be blasted to a professional listserv or customer or client list. You can, of course, include hyperlinks to the speaker’s full bio but that means running a separate conference website or linking to a bunch of different websites. Broken links, typos and connection issues can all create problems with this option.
Top mobile meeting app features eliminate this problem as you can create speaker bios right within the app itself. You can also upload and allow people to access supporting documents including speaker presentations, resumes or curriculum vitae or any other relevant information.
Pictures and Images
Even more importantly, you can upload headshots of your speaker line up and also graphics and images that help to color code or identify their track, presentation topic or their specific area of expertise. When participants look at the mobile meeting app all that information is right there on the screen, which will certainly add to their interest in your event.
If you haven’t considered using a mobile meeting app as a promotional tool you are missing out on opportunities. These apps are simple to use and can be a wonderful resource in developing interest in your event.
