The screen printing industry is a big and messy competitive world, and saying the competition is tough is a gross understatement. Does the world need more t-shirts amidst the millions of competing brands? So, what makes one clothing line special over another?
T-shirt clothing lines seem as omnipresent as lemonade stands and coffee shops. A small company working with screen printing in Kansas City, MO, has to establish a larger purpose, and that can get rather difficult.
It’s Easy, But Should it Be?
Due to the gross rise in competition, a t-shirt company should look bigger and wider in what they seek to accomplish. The barrier-of-entry is extremely easy, and it should be harder to make it worth it. Take, for example, a print-on-demand service. A customer orders a shirt and makes the design. They create the design and order as many shirts as they want. It is about as easy as it possibly gets, and the customer can essentially create a clothing line around their designs. If they need more shirts to sell, they order more from the print-on-demand.
A Flawed Model
Working through a print-by-order may be a flawed arrangement. The customer is paying more per shirt for the customized “any quantity they want” feature. They may be paying double or triple the market price of a single shirt in that style, and they certainly are not reaping wholesale benefits even if they order 100 shirts. On the other hand, the print-on-demand service is doing exceptionally well. They do not have to carry an inventory of shirts they can’t sell. They make them as ordered. It is a flawless victory, in a business sense.
The above example clarifies one thing. Making a t-shirt company is as easy as sending a design online through a print-to-order. But, the larger and wider picture is that it is not sustainable. The customer is building their business on the back of another business, and they do not see healthy savings. Screen printing in Kansas City, MO, should be something that is affordable. It is up to the customers to find their niche and dive in smartly. Request a meeting with the team at Business Name for more information on how to set-up a solid foundation for a t-shirt company.