Physical marketing and promotions are extremely important despite the rise of Internet marketing strategies that have seemingly taken over contemporary marketing. But there is still inherent value in that tangible aspect- the art that goes into a real life visual accompaniment. This is not as easily captured in a web format, and companies still flex their brand image with an assortment of visual physical marketing strategies.
The printing service in NYC includes options that range from small artistic add-ons to items entirely dependent on the image. In other words, items such as DVD and CD inserts are complimentary to something else. They are visual elements added to another item, and the marketing is all about making them more appealing through the printing. But items such as business cards, brochures, and door hangars are created as the marketing tool itself. Physical printing is important no matter where one lies, and any product or service in NY can benefit from some visual component.
What are some printed marketing items that are not as common? People remember the main staples of a Printing Service in NYC, most of them noted above. But items such as trading cards and posters are somewhat outside the box. Star Wars is one of the most famous and popular franchises of all time. One of the earliest products developed in lieu of the prequel series that began in 1999 was the trading card series. It also became a cultural revolution in itself. The trading card series took a life all its own. Now this is not an applicable marketing product for any brand, but certain brand specialties cater towards this very intriguing and somewhat valuable marketing asset.
Marketers need to think about the big picture in their brand vision and with their goals. Brochures are useful and potentially extremely effective if done right. But there are many ideas, such as the aforementioned trading card concept, that adds a lot of deepened value in the brand. From letterheads to tear cards to the very basic envelopes, printed items add some flavor and create the building blocks for a marketing idea that could truly benefit a brand moving forward.
