Have you ever noticed how many promotional emails you get in your inbox in a day? If you are like most people you will receive between 4 and 10 promotional emails based on information obtained by traffic through the major email marketing company services out there. And, if you are like most consumers, you probably delete most of these immediately without even opening. The trick for businesses is to get those emails opened and read and not just deleted, sent to spam, or blocked completely.
The key is to use an email marketing company that allows you to track a variety of different aspects of how your customers are accessing your email campaigns. This not only provides you with valuable analysis information but it can also help you to create emails that are kept, shared and read, which is the only way that they are helpful to your business.
Delivery Considerations
Assuming that you are using a top email marketing company with high deliverability and a spam prevention system you shouldn’t have to worry about your emails being sent directly to spam or simply being removed by a server.
This all starts with the email marketing company actually caring which businesses use their service. When only reputable companies are sending out authentic emails on their servers and eliminating clients that are misusing their systems your emails get to your customers every time you send.
Track Open and Read
Knowing which people on your contact list are opening your email, how often they look at it and when specifically it was viewed can also help you to set up future campaigns. Tracking open and read through your email marketing company can also help you to determine which emails get the most views so you can set up your next campaign to feature popular aspects and eliminate those that are less popular with specific customers.
Track Links
The ability to track how often your customers click on an embedded link in your email to get to your website is also essential information to have. With this information you can set up more possibilities for links to your website, or your social media sites, in ways that can be developed through the email marketing company template.
Using an email marketing company that offers you the ability to see, in reports and analytics, just what your customers are doing with your emails is valuable. These services are typically included in the package price and add to your ability to grow your customer base.
