Networking, the traditional way, meant meeting with peers and potential investors as you handed out as many old-style cardboard business cards as possible. The modern world exists with the digital business card where you can provide targeted and salient information direct to individuals who may wish to invest in your business.
Confusing Digital Business Cards
There have been several partial attempts at introducing effective digital business cards into the marketplace. Some required Bluetooth to beam information from one smartphone to another while others required a QR scan. A lack of compatibility was often a difficulty.
Modern digital business cards are simple to transmit and can include a referral form so that a lead with contact information can easily be sent back to the original recipient and you would know the original referral source.
The addition of directions to an office on a Google map is very helpful for consumers on the move. Any method that brings customers to your door is an advantage to your business and future profits.
The most useful digital business cards can be transmitted to anyone with a smart phone and do not rely on compatibility with any of the major platforms.
Where you are looking for investment in your business and attending several networking meetings, the quality of your old-style business card may have been sufficient to get you in the door for further discussion or see you rejected because of the quality of your card.
Modern networking for investment will be vastly improved when you are able to transfer over sufficient information to build enough interest for the individual to wish to talk to further about the investment opportunity.
Because the information is held online, you can update the information held on your business card at any stage, which is completely the opposite of waiting until you run out of cards or had to throw away a stack of business cards that became out of date.