In order to come up with a killer content strategy you have to have a Chief Content Officer who can champion your content using a mission statement.
Create a Mission Statement
Your mission statement will provide you with the guidance you need to keep your content focused. Your mission statement should provide the answers to these three questions are answered:
1. Who is my audience?
2. What can I teach them?
3. What should my teaching achieve?
Create a content calendar
Use the same premise for your content as the best publications out there. Lay out a years’ worth of articles or blogs and have a deadline for their approval and the date they will be posted on your site. Allow the seasons to act as a base. Most businesses have a cycle you can use to choose the right and most timely information at the best time of year. You can then fill the holes with relevant information that will engage your audience and help you create a following.
Tap Your Resources
Your own team is your best resource for content. They should be experts in their field and should be able to provide ideas and insights into the business. Remember you are trying to create information that will provide a forum for your keywords to help the search engines find you. Using your own people will add credibility and also offer some authentic personality to your content. It will also help you create unique content the SEO strategy’s best friend.
Find a Voice to Represent your Brand
You need to create a consistent voice that will represent your brand. Are you witty and clever, funny and insightful or solid and trustworthy? If you are the owner of the business consider who you are and if you like your own persona. Also if you are going to feature articles from your team it is not necessarily a bad thing if they use their own personalities as it helps create a sense of diversity with each person coming together offering their own area of expertise. It makes you look well-rounded as long as you don’t come across too disparate.
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