How Pharmaceutical Packaging Services Impact Marketing Options

by | Nov 28, 2017 | Contrat Manufacturing Organization

While there are many different aspects and considerations in the development of a drug, packaging poses a unique consideration for both the pharmaceutical developer as well as for the contract development manufacturing organization (CDMO).

By using the same CDMO to complete the preformulation, formulation development, analytics and stability testing as well as manufacturing and packaging phases of the process, there is greater quality control and consistency. For the pharmaceutical company, there is also the streamlined issued with supply chain and logistics as well as with communication throughout the process.

When working with pharmaceutical packaging services that are part of the CDMO services, the team will understand the marketing and sales goals of the pharmaceutical company, which can be instrumental in moving quickly into production, packaging, and sales.

Different Packaging for Different Markets

The top pharmaceutical packaging services understand that not all target audiences will require the same packaging solutions. Medications may be bottled for use in hospitals or provided in blister packs for both hospitals and direct patient use.

Other formulations including semi-solids and liquids may also be packaged differently for prescriptions or direct sales to consumers that are packaged for use in medical facilities.

Dosage Form and Product Protection

With many different medications, issues with exposure to UV light, humidity, and even extreme temperatures can impact the efficacy of the medication. The CDMO that offers pharmaceutical packaging services will be able to design the correct packaging to protect the medication and provide a long shelf life.

Display and Sales Considerations

For over-the-counter types of medications, or even for samples and kits provided to doctors, the display and sales considerations need to be a focus over and above the protection of the medication.

Top CDMOs with experience in designing the ideal packaging solution for a given medication will allow for a cost-effective, unique and well-branded option.

The Must List

Categories

Archives

Related Articles

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.