A young business in the wall covering, home furnishings, contract furniture, apparel, contract textiles or specialty industry will need swatch cards to help close deals and facilitate the business’ growth. Read on to learn how these cards benefit your business.
Brand Identity Creation
Useful and convenient swatch cards demonstrate a company’s professionalism as well as its products. Swatch card books make a good impression on prospects. The overall collection of swatches conveys the seller’s style to prospects. Identification with the company will encourage prospects to buy more items from the seller.
Tactile Experience
You could verbally describe a fabric or wallpaper, but there’s nothing like seeing and touching it to give your customers confidence in their purchase. It’s also important that what your customer purchases complement what they already have.
Increased Efficiency
A company that has just a few clients can bring various fabrics to the client, but a booming business would need to make better use of time. A sample pamphlet or book would allow the business to attend to other matters and it would give the prospective customer ample time to consider the options.
Reliable Accuracy
Fabric and wallpaper colors displayed on computers vary from computer to computer, and customers relying on them don’t really know what they’re getting until after the sale. It would be better to let customers have physical samples so they can make good purchasing decisions. Happy customers lead to few returns.