Creating a reputable company image requires a focused approach. Your marketing department will see the most success by approaching the corporate image from every direction.
The clothing that your sales and service people wear impacts your image as much as your advertising plan. Many companies provide polo shirts or dress shirts for sales people but fail to provide work shirts for mechanics or service people.
One way to help improve your image is to provide embroidered work shirts with your name and logo for service employees. This policy helps to improve your corporate image in different ways, including making your logo more recognizable and creating a professional appearance for employees.
Providing new embroidered work shirts for employees makes it easy for employees to follow a dress code, if you have one, as well. When you have a shop, ensuring that all employees are dressed alike gives your shop a professional appearance, and helps customers who walk in identify employees immediately.
While providing shirts to your employees is a hit to the marketing budget, it is an inexpensive way to get your logo out into your community daily. It also creates a sense of security among customers. They like it when they can immediately identify your personnel. Employees like it too, as it reduces their personal budget for work apparel. Keep costs down by estimating your shirt needs for an entire year and ordering in bulk. Allocate employees an appropriate number of shirts, based on the number of hours they work each week.
So, as you’re developing next year’s marketing budget, don’t forget to include embroidered work shirts as part of your planned expenses for service employees and mechanics. This simple change will make your employees happy and improve your corporate image at the same time.
