There’s no better place to share a message about something technology-related than the convention circuit. However, anything that you bring with you has to be light enough to carry around. That’s a big problem for those who want to deploy full-sized hologram signage because this kind of equipment is traditionally fairly large.
In order to make sure that a specific sign is big enough for conventiongoers to see, you’d have to make it at least several feet in length. That has a tendency to increase the weight, which makes it even harder to use at tech conventions. Fortunately, a new type of equipment makes it possible to deploy lightweight hologram signage that’s still quite large.
Smaller companies that wouldn’t otherwise have been able to bring hologram signs with them can now invest in this kind of equipment since it’s so easy to transport. Their thin form factor makes it possible to bring them almost anywhere. You may have spotted one in some pretty surprising places as a result.
Hacker cons and shows that deal with emerging forms of telephony are usually tighter on space than those that are sponsored by major tech companies. In spite of this fact, people are starting to bring small form factor signs with them to advertise their brand and give visitors the opportunity to see live three-dimensional demonstrations.
Enterprising representatives have even started to put them in their own corporate lobbies, which allows their waiting rooms to look like the convention halls that they’re touring.