Jewelry is a unique product. It is not a product that people need to survive, but it is a luxury item that virtually everyone owns at some time in their life. People buy jewelry because of its beauty, its appeal and even perhaps the symbolism or memories a particular piece invokes.
Creating a display that brings out the most in the jewelry in a display case is a key part of catching the eye of your customers. After all, even the most gorgeous ring, earrings, necklace or bracelet only has so much visual appeal in a jewelry tray.
This is where jewelry display sets can really make a difference. These are larger or smaller multi-dimensional sets that can be designed to create different looks and different styles to display a variety of diverse yet complimentary jewelry items.
The Basis
There are several different types of stock jewelry display sets. These can range from large displays that will allow a full range of jewelry items from necklaces to rings, earrings, bracelets and watches across the different levels and stands on the set.
There are also some jewelry display sets designed specifically for one type of jewelry item. These may display several different styles of watches or hold different trays for necklaces and pendants.
Choosing a single jewelry display set or a mixed type of display is often a function of the store marketing plan. More jewelry stores are moving to the multiple component displays to highlight how various jewelry items can be grouped and worn together. This is a good way to upsell or cross-sell when a customer is looking for a gift or for that something special for themselves.
Custom Options
In some situations, the jewelry display set options offered in standard stock may not be the right option for a jewelry store. This is often the case for high traffic areas such as external windows or display cases that face the front of the store.
For these areas, custom designed displays can be created in any style and theme required. This includes using different materials used to actually create the display elements to customizing the size and the layout options.
While the customized sets are going to be slightly more costly to purchase, they will also be one of a kind. This will give your store that special and unique look and feel that is so much a part of the quality jewelry buying experience.