There are many reasons you may require Custom Label Printing services. However, if you require custom labels to promote your product then you want to be certain your design reflects your brand and product as effectively as possible.
Brand Recognition
You need only glance at the products in a corner store beverage cooler to know how important brand recognition is to your success. Yes, we all know that companies such as Coca Cola, Pepsi and Canada Dry have had many years to build their reputation. However, it still shows the importance of maintaining brand integrity. Throughout the years the logos may have changed, but only slightly enough to reflect the current times without making drastic changes to the colors, font and general design. Study more modern brands such as Snapple, Jones Soda Brand or Arizona to see how they have focused on a look that is distinctly theirs and easy to spot when set side by side their competitors.
Distinct Not Confusing
It is important that in your attempts to be distinct on the shelf does not translate into confusing. You want to be clear on what you are offering and it is important to avoid being too far off the mark for people to know what you are all about. The more unique your packaging the more defined your target becomes as it will reduce its mass appeal. However, being unique enough to separate it from the crowd and peak people’s interest is important.
Research and Test
You may be headed down a slippery slope if you become too caught up in a certain plan. Sometimes it works to take a step back and see what your target audience or market thinks about your vision. Arranging for some focus groups can help you drill down to the basics of what people like and dislike about your custom label printing design looks like in order to decide if your current idea is on the right track. You may find you are way out in left field and save yourself from investing in labels that will prove to be a failure or discover you are just as brilliant as you thought and continue down the path to success.