Starting up a micro brewery or a craft brewery is a dream for many entrepreneurs. There is an increasing number of these types of enterprises in all areas of the United States, and it is possible to have a very successful business and market beers locally, statewide or even national from smaller breweries.
The key to any startup brewery is to make a consistent, high-quality beer. To do this, it is vital to have a quality water supply, the best possible ingredients, and professional quality brewery equipment. Skimping on any of those three factors, no matter how good the beer recipe may be, will not provide the type of beverage to create a following.
When it comes to quality brewery equipment, there are three common mistakes that startup brewmasters may make. By recognizing why these are problematic choices, it is easy to avoid these pitfalls.
Purchases from Unknown Companies
There are a lot of different companies marketing brewery products and systems. When making a choice, do the research on the manufacturer and choose a US-based company that offers all the equipment needed, ensuring smooth integration of machines and full support from the manufacturer.
Buying Used Equipment
There are a lot of microbreweries, just like any other business, starting up and not succeeding. This leaves a lot of used brewery equipment on the market. Buying used equipment is always a risky investment. It is impossible to know if the equipment was correctly maintained, how long it has been stored and in what conditions, and if it has any electronic, mechanical, or technology issues.
Not Considering a Custom Solution
While customizing equipment for a brewery does add to the initial cost, it can be a very important investment in quality and production capabilities. Working with a manufacturer offering customized solutions is always worth considering and comparing to standard equipment options.
