Owning and operating a cannabis dispensary is a unique business opportunity in markets all across the United States, where medical and recreational cannabis is legal.
However, despite the dramatic market increase in sales, it is critical for any dispensary to focus on long-term customer development. Through effective dispensary marketing strategies, the business can continue to grow and reach new target audiences, which is essential for long-term sustainability.
Not all dispensary owners are business leaders or have marketing expertise. In these types of situations, avoiding the three common mistakes made by startup dispensaries is crucial for the viability of the business.
Have a Consistent Message
The message or the branding of the business has to be reflected in the dispensary marketing strategy. When the marketing message and the brand is not consistent, consumers are less likely to see value in returning to the dispensary as it is not focused in their mind as their best option.
Develop an Effective Website
Take a close look at the various styles and types of websites that dispensaries have developed. Some are designed to be informative and educational, while others are simply a collection of images and styles. A polished, professional, SEO optimized, and easy to navigate site is always the right choice.
Create a Marketing Plan
The first step in any dispensary marketing strategy is to have a written plan. Working with a marketing firm specializing in assisting businesses in the cannabis industry is a top starting point, ensuring you have a long-term plan in place to market to your target audience.
